In today’s time, it’s undeniable that Crowdfunding is getting huge popularity worldwide. Indeed, the battle for pledges and page views has become more competitive particularly on portal sites featuring various live projects simultaneously. For businesses that are seeking for tips on how to optimize such campaign, being able to know some secrets and techniques that are certain to provide the best opportunity in meeting goals and objectives is a must.
Number 1. Strategic social media – experts put great emphasis that you don’t need to have huge fan base or great exposure on social media. What you must do is to choose the networks that match your marketing strategies and content the best. You shouldn’t forget as well to customize promotion to suit in every platform.
Number 2. Come up with a great video – whether you believe it or not, video clips that are well-thought can give an insight to your visitors of what is it you want to achieve with your Crowdfunding project. Apart from that, videos is a great opportunity to show your clients what it is you are offering in action than simply letting them browse through still images.
Amateur looking vid won’t be enough to persuade anybody have an involvement, so keep that in mind. In reality, this can actually ruin the credibility of your Crowdfunding campaign. For this reason, it’s worth it of your time and fund to hire pros in creating a video pitch for you.
Number 3. Produce a media page – projects featured in press are those that have attracted massive following. It is almost impossible to achieve the same success if your press materials are hard to download and you are lacking of a solid plan. Know as well that even when you’re just a one-man show, you shouldn’t be relying only on your Facebook page or Twitter followers. Take into account that when journalists can’t search more info about your project, then they may choose to work on other projects.
Number 4. Have an open line of communication – it doesn’t matter whether you bring good news or not, keeping your backers in the know is part of your job. For this, make sure that they stay updated which can be easily done by posting on your Crowdfunding page regularly.
Number 5. Keep it personal – you have to introduce your team for your supporters to have an idea who are the people running the project. While doing so, you better consider some humor and personality too in working out your Crowdfunding campaign.